Printed vinyl sheet is approximately 11.5 inch by 52-54 inch; sheets are hand cut and slight variation to measurement. Direction of print in not guaranteed. Vinyl sheets are great for your embroidery or crafting project. Common uses are: ITH (in the hoop) projects, hair bows, Key Fobs, Purses/Wallets, Bookmarks, Chapstick/Lip balm holders, and so much more. Due to monitor and screen resolutions colors may vary. This is NOT HTV and high heat will melt the vinyl. Spot clean with a damp cloth.